Influence Marketing platforms, Social media influencers, are the new buzz in the town after social media marketing and content marketing. Influence marketing sounds like the other way of marketing, is it? or something else? Let’s find out what is Influence marketing.
- 1 What is Influencer Marketing?
- 2 How to become an Instagram Influencer?
- 3 Top 5 Instagram Influencers
- 4 Conclusion
What is Influencer Marketing?
Influencer marketing is the next big thing for the marketing industry and is defined as the most basic idea of marketing. It will definitely not replace the in vogue social media and content marketing, as influence marketing can be considered as a part of them that can’t exist without them.
The idea behind this marketing involves celebrity endorsements and modern-day content-driven marketing campaign. The difference lies in the results of the campaign which are usually collaborations between the influencers and brands.
Speaking about how it works or how to become an Instagram Influencer? It can be considered as a slow-and-steady approach like Social Media and content marketing, where the campaign is not just about selling your wares directly but is about demonstrating credibility, authority, and thought-leadership in the industry. It is about becoming synonymous with whatever you offer.
But unlike the social media and content marketing where there is a blind chase for the likes and followers or various bits of contents, the Influencer marketing paces up the brand’s influence by telling us that the time is better spent in marketing directly to influential people whose likes and dislikes are already known and are aligned, which means engaging with the truly influential people across the social accounts where there’s not just following and liking but commenting and demonstrating knowledge is done.
In short, it can mean as curating and creating content that is hand-picked and gets the attention of the influencers.
Also Read: How to Make Money from Instagram
How to become an Instagram Influencer?
If you are thinking about how to become an Instagram Influencer. Think of yourself as a customer who wants to buy a product, now imagine the ways you will figure out to button the right quality deal of the product you want. Some of the popular ways are reviews and ratings on the shopping sites, whereas the pacing up is the Instagram influencers. There are many influencer marketing platforms but the Influence central found that the customers ranked the Instagram Influencers as the sixth most effective influential for purchases.
Now, we have many successful influencers around us who chose different influence marketing platforms, which inspire us to become one too. We have many top social media influencers, top Instagram influencers around us.
So, if you choose Instagram as the influence marketing platform then, how to become an Instagram influencer is the cropping up question on the mind while we are on our decisive way to becoming an Instagram influencer.
Fret not! We have compiled a few steps that will answer all your questions on how to become an Instagram Influencer, the right way. After all, becoming something in a right way is what that matter for a culminating success.
Figure out a niche
The first thing that you need to figure out while thinking about how to become an Instagram Influencer is the niche. The niche you choose reflects your personality and passion. So, choose something you are passionate about and knowledgeable about. Figure out what is the trending one or people mostly like or look for. Understand the needs and demands of the audience and then select the niche considering all the above aspects. As, a random pick, you know about will not have a long run in the race for you.
Set up an Instagram Business account
With just a personal account, you will never match up the standards of an Instagram influencer. The Instagram business account is important for you as an influence, as to know what kind stuff to be posted or what attracts your audience. And the Instagram business account has all the useful tools you will need for your followers, their activities etc., this ultimately allows you to come up with strategies to gain the attention.
Let the “Bio” speak it all
Follow the C3 formula of “clear, concise and complete” to write your bio. The bio of your account is the gateway or say, elevator pitch of your account, the much your efforts you put in representing the bio for your brand, the more you are followed. Zoning in on the relevant keywords can also be another way to describe your personality or brand. Make sure that you make the right use of 150 characters you are allowed to use. And also don’t forget to include a link in the bio if you have any website for your brand.
Focus on Instagram Aesthetics
Awesome Instagram aesthetics is what the top influencers have in common. Perfect color combinations, realistic clicks, and wonderful illustrations are what it takes for an amazing Instagram account feed. The right-angled click with the right effect and filter doesn’t need you to be a photographer but just a crisp knowledge of picture edits. The schedugram has all the tools you will need to create your own unique aesthetics.
Not just the great capture or the image of the brand, but the words you use to describe the image also matters and reflects the brand. So, frame up your caption in the best way you can.
The right hashtags are important if you want to increase your following, the post with hashtags gain more engagement, and the hashtags make the posts more searchable for a term. There are different hashtags which are specific to the niches you chose. Make sure to choose the right one to increase your following.
Keep your audience engaged
When the audience once starts following you, they expect more from you. So, keep them engaged by posting often or by interacting with them through live videos etc.
Get in touch with the brands
Working with the brand you love is one of the perks of being an influencer. Once you have huge follower base under your belt you can reach out the brands, participate in their campaigns, use their brand hashtags, which puts your account under their radar.
Top 5 Instagram Influencers
Now as we know how to become an Instagram influencer, let’s talk about how potential influence marketing is and how much money big influencers are making worldwide from Instagram. Here is the list of the top Instagram influencers.
Huda Kattan – @hudabeauty | Genre – Beauty
Huda is a massive brand, which is strong at showing makeup trends, how-to’s, and reviews. She is a businesswoman and has her own range of makeup. She has 20 million followers and charges up to $33,000 for mentioning a makeup product
Cameron Dallas – @camerondallas | Genre – Internet Personality
Cameron Dallas is a new breed of internet personalities, who gained fame through Instagram snaps, which appears to be mainly of him and his friends enjoying in a variety of settings. He followed a backward celebrity route, from internet fame to having his own television show known as “Chasing Cameron”. His bread and butter in the Instagram profile can rake up to $25,000 per post.
Michelle Lewin – @michelle_lewin | Genre – Fitness
Michelle Lewin, a Venezuelan model is a south Florida based star of the fitness world. She promotes a variety of fitness products, workouts. She increases her followers across the social media channels by an astounding number of 20,000 per day she can earn up to $12,000 per post.
Chiara Ferragni – @chiaraferragni | Genre – Fashion
Chiara Ferragni an Italian-born, New York-based fashion designer, and the first blogger to appear on the cover of Vogue magazine. She runs a fashion blog called “The Blonde Salad” and her Instagram feed are the offshoots of that. She has a major collaborate with fashion shows and designer that can her up to $10,000 per post.
Zach king – @zachking | Genre – Internet Personality
Zach King is a film-maker and internet personality who gained fame through the internet and has huge Instagram following. His Instagram feed is no doubt full of videos. He earns up to $30,000 per post.
Let’s hope you are clear with an answer to “how to become an Instagram Influencer?”. Though becoming an Instagram influencer or any social media influencer takes time, lots of efforts and patience, but if you stick around and persevere the end results are worth it.
You can go on to follow these simple steps on how to become an Instagram Influencer and you will soon see success.